Adriana
Investor
Adriana Crovetto is a technology investor at Gamma Waves Partners, where she focuses on technology, media and the infrastructure powering modern sports and culture.
She invests at the intersection of technology, media and ownership, with the conviction that sport remains one of the most powerful engines of distribution and cultural influence globally. Her work centers on identifying high-conviction opportunities where sports IP, digital infrastructure, and next-generation consumer behavior converge - particularly where athletes, creators, and platforms are redefining monetization and long-term brand equity.
Her background spans institutional growth equity, strategy consulting, and entrepreneurship. Adriana is a two-time founder in consumer technology. She was part of the Technology Growth Equity team at Partners Group, contributing to the development of the firm’s new growth investment strategy. She later joined Bain & Company, advising investors and management teams on commercial due diligence and post-acquisition value creation across software, sports infrastructure and sports nutrition businesses.
A former Youth Olympic swimmer and member of the Swiss national team for ten years, Adriana combines investor discipline, operator empathy and athlete insight in backing the next generation of sports platforms.
